Buddy Blake Team · Coldwell Banker Sea Coast Advantage
Market insights: Southeastern NC (five counties)
September 23, 2026
(910) 395‑1000 · buddyblake.ai
In the last 12 months, 23% of homes listed in the five counties failed to sell — about 1 in 4. Homes that sold went for a median 97.4% of their first asking price.
For sellers
Listings that failed to sell
23%
up 2.4 pts from a year ago
5,218 expired or canceled vs 17,455 sold
Sold vs. first asking price
97.4%
about the same as a year ago
median sale price ÷ original list price
Sold below first asking
69%
share of homes that sold
Price cut before failing
2.0%
median, on listings that didn't sell
For buyers
True days on market
40
up 7 days from a year ago
median for sold homes, counted from the first listing
Typical room below first ask
2.6%
how far under the original price homes sold
Failed, then sold on a relist
23%
of listings that didn't sell the first time
Median sold price
$374K
up 2.5% from a year ago
17,455 homes sold
The last 24 months
22% latest month · Aug 26
43 latest month · Aug 26
97.0% latest month · Aug 26
By starting price
| First asking | Sold | Failed | Fail rate | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Under $300K | 4,405 | 1,157 | 21% | 29 | 98.0% |
| $300–400K | 4,942 | 1,128 | 19% | 42 | 98.0% |
| $400–500K | 2,603 | 722 | 22% | 40 | 97.6% |
| $500–750K | 3,129 | 976 | 24% | 46 | 97.1% |
| $750K–1M | 1,141 | 539 | 32% | 52 | 96.7% |
| $1M+ | 1,235 | 696 | 36% | 57 | 94.4% |
By town
| Town | Sold | Failed | Fail rate | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Wilmington | 3,534 | 1,045 | 23% | 27 | 97.4% |
| Jacksonville | 2,234 | 339 | 13% | 25 | 100.0% |
| Leland | 1,438 | 380 | 21% | 51 | 97.1% |
| Hampstead | 820 | 288 | 26% | 38 | 97.9% |
| Southport | 755 | 257 | 25% | 57 | 95.4% |
| Calabash | 717 | 276 | 28% | 49 | 96.0% |
| Ocean Isle Beach | 607 | 223 | 27% | 47 | 93.8% |
| Oak Island | 584 | 222 | 28% | 54 | 96.0% |
| Bolivia | 538 | 165 | 24% | 75 | 96.1% |
| Carolina Beach | 350 | 268 | 43% | 59 | 95.9% |
| Hubert | 549 | 67 | 11% | 33 | 100.0% |
| Supply | 434 | 148 | 25% | 70 | 95.0% |
| Sunset Beach | 433 | 135 | 24% | 57 | 96.5% |
| Sneads Ferry | 446 | 118 | 21% | 28 | 99.0% |
| Richlands | 483 | 49 | 9% | 31 | 99.6% |
| Shallotte | 389 | 114 | 23% | 66 | 94.8% |
| Holly Ridge | 324 | 101 | 24% | 41 | 98.2% |
| North Topsail Beach | 164 | 188 | 53% | 92 | 93.0% |
| Surf City | 241 | 111 | 32% | 65 | 96.7% |
| Castle Hayne | 277 | 55 | 17% | 27 | 98.4% |
Homes only (land excluded), last 12 months unless noted. "Failed to sell" = listings that expired or were canceled; true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated September 23, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000