Buddy Blake Team · Coldwell Banker Sea Coast Advantage
Market insights: Southport
September 23, 2026
(910) 395‑1000 · buddyblake.ai
In the last 12 months, 25% of homes listed in Southport failed to sell — about 1 in 4. Homes that sold went for a median 95.4% of their first asking price.
For sellers
Listings that failed to sell
25%
up 0.5 pts from a year ago
257 expired or canceled vs 755 sold
Sold vs. first asking price
95.4%
down 0.6 pts from a year ago
median sale price ÷ original list price
Sold below first asking
84%
share of homes that sold
Price cut before failing
3.1%
median, on listings that didn't sell
For buyers
True days on market
57
up 8 days from a year ago
median for sold homes, counted from the first listing
Typical room below first ask
4.6%
how far under the original price homes sold
Failed, then sold on a relist
19%
of listings that didn't sell the first time
Median sold price
$460K
up 1.7% from a year ago
755 homes sold
The last 24 months
21% latest month · Aug 26
53 latest month · Aug 26
94.6% latest month · Aug 26
By starting price
| First asking | Sold | Failed | Fail rate | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Under $300K | 124 | 39 | 24% | 34 | 97.3% |
| $300–400K | 160 | 66 | 29% | 64 | 95.4% |
| $400–500K | 102 | 41 | 29% | 55 | 95.1% |
| $500–750K | 212 | 47 | 18% | 54 | 95.6% |
| $750K–1M | 91 | 29 | 24% | 70 | 94.6% |
| $1M+ | 66 | 35 | 35% | 57 | 94.1% |
Homes only (land excluded), last 12 months unless noted. "Failed to sell" = listings that expired or were canceled; true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated September 23, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000