Market insights

What really happens to homes listed in Brunswick County

The numbers most home sites don't show: how many listings never sell, how long homes really take, and what they sell for against the first asking price.

Buddy Blake Team · Coldwell Banker Sea Coast Advantage

Market insights: Brunswick County

September 23, 2026
(910) 395‑1000 · buddyblake.ai

In the last 12 months, 24% of homes listed in Brunswick County failed to sell — about 1 in 4. Homes that sold went for a median 96.0% of their first asking price.

For sellers

Listings that failed to sell

24%

up 1.9 pts from a year ago

2,157 expired or canceled vs 6,711 sold

Sold vs. first asking price

96.0%

down 0.6 pts from a year ago

median sale price ÷ original list price

Sold below first asking

79%

share of homes that sold

Price cut before failing

2.4%

median, on listings that didn't sell

For buyers

True days on market

56

up 10 days from a year ago

median for sold homes, counted from the first listing

Typical room below first ask

4.0%

how far under the original price homes sold

Failed, then sold on a relist

21%

of listings that didn't sell the first time

Median sold price

$385K

up 4.1% from a year ago

6,711 homes sold

By starting price

First askingSoldFailedFail rateTrue daysSold vs. first ask
Under $300K1,46846824%4496.0%
$300–400K1,84950722%5796.0%
$400–500K1,03832724%6196.1%
$500–750K1,34140023%5796.7%
$750K–1M51420829%7395.6%
$1M+50124733%5993.6%

By town

TownSoldFailedFail rateTrue daysSold vs. first ask
Leland1,43838021%5197.1%
Southport75525725%5795.4%
Calabash71727628%4996.0%
Ocean Isle Beach60722327%4793.8%
Oak Island58422228%5496.0%
Bolivia53816524%7596.1%
Supply43414825%7095.0%
Sunset Beach43313524%5796.5%
Shallotte38911423%6694.8%
Winnabow2085220%4997.2%
Holden Beach1114931%3794.4%
Carolina Shores1134328%5194.6%
Bald Head Island993023%9992.7%
Navassa11897%2999.7%
Ash933125%8392.7%

Homes only (land excluded), last 12 months unless noted. "Failed to sell" = listings that expired or were canceled; true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated September 23, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000

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