Market insights

What really happens to homes listed in ZIP 28428 · Carolina Beach

The numbers most home sites don't show: how many listings never sell, how long homes really take, and what they sell for against the first asking price.

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Buddy Blake Team · Coldwell Banker Sea Coast Advantage

Market insights: ZIP 28428 · Carolina Beach

September 23, 2026
(910) 395‑1000 · buddyblake.ai

In ZIP 28428, 1 in 2 homes listed didn't sell

In the last 12 months, 618 homes finished their time on the market in ZIP code 28428 (Carolina Beach area): 350 sold and 268 did not — about 1 in 2. The ones that sold took a median of 59 days, counted from the first day listed, and closed at 95.9% of their first asking price.

11 sold out of every 20 listed 9 didn't expired, withdrawn or canceled

Which pile do you want to be in?

Out of every 20 homes listed in ZIP 28428 · Carolina Beach over the last 12 months, the solid houses sold. The outlined ones expired, were withdrawn or were canceled.

Priced right from day one: sold in a median 16 days. Needed price cuts: 95 days, and sold for 93.1% of the first price.

What waiting costs

A typical $675,000 home, per month
Mortgage (principal + interest)$3,575
Property taxes$172
Homeowners insurance$250
Upkeep$563
Utilities$250
About$4,810

About $4,810 every month the home sits.

Listings that didn't sell stayed on the market a median of 164 days — roughly $25,900 in holding costs, and the home still didn't sell.

An example, not a quote: 20% down, 30-year fixed at 6.95% (Freddie Mac average, 2026-09-17); New Hanover County rate 0.306 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates. If your home is paid off, the mortgage line drops out — the rest still adds up.

When contracts fall apart

Contracts that fell apart

18%

75 of about 425 before closing

Those homes that later sold

43%

53% never sold

Sold vs. first ask after a fall-through

93.2%

vs. 96.0% on the first contract

Days to sell after a fall-through

135

vs. 54 on the first contract

The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 64% · cash 25% · VA 3% · FHA 0%.

If you're selling

  • Homes priced right from day one sold in a median of 16 days. Homes that needed price cuts took 95 days and sold for 93.1% of their first price.
  • Price range matters: 49% of homes starting at $300–400K didn't sell, compared with 40% at $750K–1M.
  • Waiting costs money. A $675,000 home runs about $4,810 a month to hold — roughly $25,900 over the time a typical unsold listing sat.
  • About 1 in 6 contracts fell apart before closing. Homes that went back on the market sold for 93.2% of first asking, versus 96.0% for homes that closed on the first contract.

If you're buying

  • 84% of homes sold below their first asking price — the first price is often a starting point.
  • Homes that sit usually sit for a reason. Listings that didn't sell stayed on the market a median of 164 days.

Did you know?

  • 25% of buyers paid cash, and 3% used VA loans.
  • A year earlier, 39% of listings didn't sell; now it's 43%.
  • When a contract fell apart, 53% of those homes never sold at all.

For sellers

Listings that didn't sell

43%

up 4.8 pts from a year ago

268 expired, withdrawn or canceled vs 350 sold

Sold vs. first asking price

95.9%

up 1.0 pts from a year ago

median sale price ÷ original list price

Sold below first asking

84%

share of homes that sold

Price cut on homes that didn't sell

3.1%

median — and they still didn't sell

For buyers

True days on market

59

up 4 days from a year ago

median for sold homes, counted from the first listing

Typical room below first ask

4.1%

how far under the original price homes sold

Didn't sell, then sold on a relist

18%

of listings that didn't sell the first time

Median sold price

$675K

up 4.7% from a year ago

350 homes sold

By starting price

First askingSoldDidn't sell% didn't sellTrue daysSold vs. first ask
Under $300K4556%3695.0%
$300–400K272649%9394.8%
$400–500K353046%6897.0%
$500–750K1269042%6495.9%
$750K–1M936340%4996.1%
$1M+655445%3795.2%

Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired, were withdrawn or were canceled (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated September 23, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000

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