Buddy Blake Team · Coldwell Banker Sea Coast Advantage
Market insights: ZIP 28480 · Wrightsville Beach
September 23, 2026
(910) 395‑1000 · buddyblake.ai
In ZIP 28480, 1 in 4 homes listed didn't sell
In the last 12 months, 127 homes finished their time on the market in ZIP code 28480 (Wrightsville Beach area): 93 sold and 34 did not — about 1 in 4. The ones that sold took a median of 48 days, counted from the first day listed, and closed at 93.8% of their first asking price.
Which pile do you want to be in?
Out of every 20 homes listed in ZIP 28480 · Wrightsville Beach over the last 12 months, the solid houses sold. The outlined ones expired, were withdrawn or were canceled.
Priced right from day one: sold in a median 5 days. Needed price cuts: 91 days, and sold for 91.4% of the first price.
What waiting costs
| Mortgage (principal + interest) | $9,186 |
| Property taxes | $442 |
| Homeowners insurance | $250 |
| Upkeep | $1,446 |
| Utilities | $250 |
| About | $11,570 |
About $11,570 every month the home sits.
Listings that didn't sell stayed on the market a median of 134 days — roughly $50,800 in holding costs, and the home still didn't sell.
An example, not a quote: 20% down, 30-year fixed at 6.95% (Freddie Mac average, 2026-09-17); New Hanover County rate 0.306 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates. If your home is paid off, the mortgage line drops out — the rest still adds up.
When contracts fall apart
Contracts that fell apart
10%
10 of about 103 before closing
Those homes that later sold
60%
20% never sold
Sold vs. first ask after a fall-through
79.5%
vs. 94.4% on the first contract
Days to sell after a fall-through
160
vs. 36 on the first contract
The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 34% · cash 57% · VA 2% · FHA 0%.
If you're selling
- Homes priced right from day one sold in a median of 5 days. Homes that needed price cuts took 91 days and sold for 91.4% of their first price.
- Waiting costs money. A $1,734,600 home runs about $11,570 a month to hold — roughly $50,800 over the time a typical unsold listing sat.
- About 1 in 10 contracts fell apart before closing. Homes that went back on the market sold for 79.5% of first asking, versus 94.4% for homes that closed on the first contract.
If you're buying
- 83% of homes sold below their first asking price — the first price is often a starting point.
- Homes that sit usually sit for a reason. Listings that didn't sell stayed on the market a median of 134 days.
Did you know?
- 57% of buyers paid cash, and 2% used VA loans.
- A year earlier, 27% of listings didn't sell; now it's 27%.
- When a contract fell apart, 20% of those homes never sold at all.
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For sellers
Listings that didn't sell
27%
up 0.3 pts from a year ago
34 expired, withdrawn or canceled vs 93 sold
Sold vs. first asking price
93.8%
down 3.2 pts from a year ago
median sale price ÷ original list price
Sold below first asking
83%
share of homes that sold
Price cut on homes that didn't sell
1.8%
median — and they still didn't sell
For buyers
True days on market
48
up 36 days from a year ago
median for sold homes, counted from the first listing
Typical room below first ask
6.2%
how far under the original price homes sold
Didn't sell, then sold on a relist
9%
of listings that didn't sell the first time
Median sold price
$1.73M
up 3.6% from a year ago
93 homes sold
The last 24 months
27% latest month · Aug 26
91 latest month · Aug 26
95.0% latest month · Aug 26
By starting price
| First asking | Sold | Didn't sell | % didn't sell | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| $300–400K | 1 | 0 | 0% | 1 | 100.0% |
| $400–500K | 5 | 3 | 38% | 123 | 91.9% |
| $500–750K | 10 | 4 | 29% | 95 | 91.5% |
| $750K–1M | 3 | 1 | 25% | 35 | 96.6% |
| $1M+ | 74 | 26 | 26% | 48 | 93.7% |
Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired, were withdrawn or were canceled (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated September 23, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000