Buddy Blake Team · Coldwell Banker Sea Coast Advantage
Market insights: New Hanover County
September 23, 2026
(910) 395‑1000 · buddyblake.ai
In the last 12 months, 26% of homes listed in New Hanover County failed to sell — about 1 in 4. Homes that sold went for a median 97.2% of their first asking price.
For sellers
Listings that failed to sell
26%
up 3.0 pts from a year ago
1,458 expired or canceled vs 4,183 sold
Sold vs. first asking price
97.2%
about the same as a year ago
median sale price ÷ original list price
Sold below first asking
71%
share of homes that sold
Price cut before failing
2.1%
median, on listings that didn't sell
For buyers
True days on market
30
up 4 days from a year ago
median for sold homes, counted from the first listing
Typical room below first ask
2.8%
how far under the original price homes sold
Failed, then sold on a relist
22%
of listings that didn't sell the first time
Median sold price
$469K
up 1.1% from a year ago
4,183 homes sold
The last 24 months
27% latest month · Aug 26
33 latest month · Aug 26
97.2% latest month · Aug 26
By starting price
| First asking | Sold | Failed | Fail rate | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Under $300K | 504 | 198 | 28% | 29 | 96.4% |
| $300–400K | 913 | 248 | 21% | 25 | 97.4% |
| $400–500K | 773 | 203 | 21% | 24 | 97.7% |
| $500–750K | 1,055 | 334 | 24% | 35 | 97.4% |
| $750K–1M | 419 | 203 | 33% | 35 | 97.5% |
| $1M+ | 519 | 272 | 34% | 46 | 95.7% |
By town
| Town | Sold | Failed | Fail rate | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Wilmington | 3,534 | 1,045 | 23% | 27 | 97.4% |
| Carolina Beach | 350 | 268 | 43% | 59 | 95.9% |
| Castle Hayne | 277 | 55 | 17% | 27 | 98.4% |
| Kure Beach | 97 | 70 | 42% | 67 | 94.5% |
| Wrightsville Beach | 93 | 34 | 27% | 48 | 93.8% |
Homes only (land excluded), last 12 months unless noted. "Failed to sell" = listings that expired or were canceled; true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated September 23, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000