Market insights

What really happens to homes listed in ZIP 27896 · Wilson

The numbers most home sites don't show: how many listings never sell, how long homes really take, and what they sell for against the first asking price.

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Buddy Blake Team · Coldwell Banker Sea Coast Advantage

Market insights: ZIP 27896 · Wilson

September 26, 2026
(910) 395‑1000 · buddyblake.ai

In ZIP 27896, 1 in 5 homes listed didn't sell

In the last 12 months, 337 homes finished their time on the market in ZIP code 27896 (Wilson area): 264 sold and 73 did not — about 1 in 5. The ones that sold took a median of 29 days, counted from the first day listed, and closed at 97.5% of their first asking price.

16 sold out of every 20 listed 4 didn't expired, withdrawn or canceled

Which pile do you want to be in?

Out of every 20 homes listed in ZIP 27896 · Wilson over the last 12 months, the solid houses sold. The outlined ones expired, were withdrawn or were canceled.

Priced right from day one: sold in a median 11 days. Needed price cuts: 81 days, and sold for 93.0% of the first price.

What waiting costs

A typical $277,520 home, per month
Mortgage (principal + interest)$1,482
Property taxes$138
Homeowners insurance$250
Upkeep$231
Utilities$250
About$2,350

About $2,350 every month the home sits.

Listings that didn't sell stayed on the market a median of 176 days — roughly $13,600 in holding costs, and the home still didn't sell.

An example, not a quote: 20% down, 30-year fixed at 7.03% (Freddie Mac average, 2026-09-24); Wilson County rate 0.595 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates. If your home is paid off, the mortgage line drops out — the rest still adds up.

When contracts fall apart

Contracts that fell apart

16%

49 of about 315 before closing

Those homes that later sold

65%

29% never sold

Sold vs. first ask after a fall-through

93.8%

vs. 97.8% on the first contract

Days to sell after a fall-through

76

vs. 23 on the first contract

The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 49% · cash 20% · VA 11% · FHA 16%.

If you're selling

  • Homes priced right from day one sold in a median of 11 days. Homes that needed price cuts took 81 days and sold for 93.0% of their first price.
  • Price range matters: 36% of homes starting at $500–750K didn't sell, compared with 16% at Under $300K.
  • Waiting costs money. A $277,520 home runs about $2,350 a month to hold — roughly $13,600 over the time a typical unsold listing sat.
  • About 1 in 6 contracts fell apart before closing. Homes that went back on the market sold for 93.8% of first asking, versus 97.8% for homes that closed on the first contract.

If you're buying

  • 67% of homes sold below their first asking price — the first price is often a starting point.
  • Homes that sit usually sit for a reason. Listings that didn't sell stayed on the market a median of 176 days.

Did you know?

  • 20% of buyers paid cash, and 11% used VA loans.
  • A year earlier, 23% of listings didn't sell; now it's 22%.
  • When a contract fell apart, 29% of those homes never sold at all.

For sellers

Listings that didn't sell

22%

down 1.6 pts from a year ago

73 expired, withdrawn or canceled vs 264 sold

Sold vs. first asking price

97.5%

about the same as a year ago

median sale price ÷ original list price

Sold below first asking

67%

share of homes that sold

Price cut on homes that didn't sell

2.8%

median — and they still didn't sell

For buyers

True days on market

29

down 1 days from a year ago

median for sold homes, counted from the first listing

Typical room below first ask

2.5%

how far under the original price homes sold

Didn't sell, then sold on a relist

16%

of listings that didn't sell the first time

Median sold price

$278K

down 1.1% from a year ago

264 homes sold

By starting price

First askingSoldDidn't sell% didn't sellTrue daysSold vs. first ask
Under $300K1522816%3397.5%
$300–400K602832%2397.9%
$400–500K27721%3197.1%
$500–750K181036%3197.7%
$750K–1M500%1995.2%
$1M+200%2696.6%

Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired, were withdrawn or were canceled (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated September 26, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000

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