Buddy Blake Team · Coldwell Banker Sea Coast Advantage
Market insights: Wilson County
September 26, 2026
(910) 395‑1000 · buddyblake.ai
Wilson County: 1 in 5 Listings Didn't Sell
Over the last 12 months, 929 listings ended in Wilson County, and 723 sold. Typical seller got 96.9% of asking price, and homes priced right from day one sold in 13 days flat. Wait too long and price cuts come, but those listings still took 66 days and closed at 92.3%.
Which pile do you want to be in?
Out of every 20 homes listed in Wilson County over the last 12 months, the solid houses sold. The outlined ones expired, were withdrawn or were canceled.
Priced right from day one: sold in a median 13 days. Needed price cuts: 66 days, and sold for 92.3% of the first price.
What waiting costs
| Mortgage (principal + interest) | $1,385 |
| Property taxes | $129 |
| Homeowners insurance | $250 |
| Upkeep | $216 |
| Utilities | $250 |
| About | $2,230 |
About $2,230 every month the home sits.
Listings that didn't sell stayed on the market a median of 141 days — roughly $10,300 in holding costs, and the home still didn't sell.
An example, not a quote: 20% down, 30-year fixed at 7.03% (Freddie Mac average, 2026-09-24); Wilson County rate 0.595 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates. If your home is paid off, the mortgage line drops out — the rest still adds up.
When contracts fall apart
Contracts that fell apart
18%
163 of about 890 before closing
Those homes that later sold
64%
31% never sold
Sold vs. first ask after a fall-through
93.3%
vs. 97.4% on the first contract
Days to sell after a fall-through
90
vs. 27 on the first contract
The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 46% · cash 21% · VA 10% · FHA 19%.
If you're selling
- Price it right from day one. Homes priced right sold in 13 days. Homes that needed cuts took 66 days and still sold for less, 92.3% of asking.
- The $500–750K range struggled most, 33% didn't sell. Under $300K did best, only 20% didn't sell.
- Waiting costs real money. Listings that never sold sat a median 141 days before pulling out, with a 2.6% price cut along the way.
- Contracts fall apart 18% of the time here, 1 in 5. Most often it's inspection, appraisal or financing issues. Homes that go back on the market after a fallen contract take a median 90 days to resell, and 31% never sell at all. Be ready with your paperwork and pricing tight the first time.
If you're buying
- 69% of homes in Wilson County sold below the first asking price. There's room to negotiate.
- Homes that sit tend to have needed a price cut, median 66 days on market versus 13 days for the ones priced right.
- Cash isn't king here. 46% of buyers used conventional loans, 21% paid cash, 19% used FHA, and 10% used VA.
Did you know?
- At $259,350 and a 7.03% rate, the estimated monthly carrying cost for a typical home here runs about $2,230.
- A home that sits unsold costs an estimated $10,300 in carrying costs while it waits.
- If a contract falls apart, the home still sells 64% of the time, just later and often for less, 93.3% of asking versus 97.4% for homes that sell on the first contract.
Get the Wilson County report every month
The same numbers, updated monthly, straight to your inbox. No spam, one click to stop.
For sellers
Listings that didn't sell
22%
up 0.9 pts from a year ago
206 expired, withdrawn or canceled vs 723 sold
Sold vs. first asking price
96.9%
about the same as a year ago
median sale price ÷ original list price
Sold below first asking
69%
share of homes that sold
Price cut on homes that didn't sell
2.6%
median — and they still didn't sell
For buyers
True days on market
33
up 3 days from a year ago
median for sold homes, counted from the first listing
Typical room below first ask
3.1%
how far under the original price homes sold
Didn't sell, then sold on a relist
16%
of listings that didn't sell the first time
Median sold price
$259K
up 1.3% from a year ago
723 homes sold
The last 24 months
23% latest month · Aug 26
30 latest month · Aug 26
96.8% latest month · Aug 26
By starting price
| First asking | Sold | Didn't sell | % didn't sell | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Under $300K | 483 | 121 | 20% | 32 | 96.7% |
| $300–400K | 137 | 52 | 28% | 41 | 97.1% |
| $400–500K | 60 | 15 | 20% | 47 | 96.9% |
| $500–750K | 30 | 15 | 33% | 24 | 98.4% |
| $750K–1M | 8 | 2 | 20% | 16 | 95.1% |
| $1M+ | 5 | 1 | 17% | 25 | 94.7% |
By town
Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired, were withdrawn or were canceled (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated September 26, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000