Buddy Blake Team · Coldwell Banker Sea Coast Advantage
Market insights: Wilson
September 26, 2026
(910) 395‑1000 · buddyblake.ai
Wilson: 1 in 4 Listings Didn't Sell Last Year
In Wilson, 543 homes sold over the last 12 months and 171 didn't sell, a 24% rate, up from 22% the year before. Homes priced right from day one sold in 12 days, while ones that needed price cuts sat 67 days and still sold for less.
Which pile do you want to be in?
Out of every 20 homes listed in Wilson over the last 12 months, the solid houses sold. The outlined ones expired, were withdrawn or were canceled.
Priced right from day one: sold in a median 12 days. Needed price cuts: 67 days, and sold for 92.5% of the first price.
What waiting costs
| Mortgage (principal + interest) | $1,383 |
| Property taxes | $128 |
| Homeowners insurance | $250 |
| Upkeep | $216 |
| Utilities | $250 |
| About | $2,230 |
About $2,230 every month the home sits.
Listings that didn't sell stayed on the market a median of 139 days — roughly $10,200 in holding costs, and the home still didn't sell.
An example, not a quote: 20% down, 30-year fixed at 7.03% (Freddie Mac average, 2026-09-24); Wilson County rate 0.595 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates. If your home is paid off, the mortgage line drops out — the rest still adds up.
When contracts fall apart
Contracts that fell apart
20%
136 of about 683 before closing
Those homes that later sold
62%
33% never sold
Sold vs. first ask after a fall-through
93.3%
vs. 97.3% on the first contract
Days to sell after a fall-through
87
vs. 23 on the first contract
The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 46% · cash 23% · VA 11% · FHA 16%.
If you're selling
- Price it right from day one. Homes priced correctly sold in 12 days versus 67 days for ones needing cuts.
- The $500-750K range struggled most, with a 33% rate of not selling. The $400-500K range did best at 20%.
- Waiting costs money. Listings that never sold still cut price a median 2.3% and sat 139 days.
- 20% of contracts fell apart, most often inspection, appraisal or financing issues. Homes that later sold after a fall-through took 87 days versus 23 days for a clean first contract.
If you're buying
- Typical home sold at 96.7% of first asking price, and 69% of homes sold below that first ask. There's room to negotiate.
- Homes that needed price cuts eventually sold at 92.5% of asking. Patience can pay off.
- Buyers paid a mix: 46% conventional, 23% cash, 16% FHA, 11% VA.
Did you know?
- At the median sold price of $259,000 with a 7.03% rate, estimated monthly carrying cost runs about $2,230.
- A home that sits unsold costs an estimated $10,200 in carrying costs while it waits.
- After a contract falls apart, 62% of homes go on to sell later, but 33% never sell at all.
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Thinking of selling in Wilson? What it takes and what it costs →
For sellers
Listings that didn't sell
24%
up 1.6 pts from a year ago
171 expired, withdrawn or canceled vs 543 sold
Sold vs. first asking price
96.7%
down 0.8 pts from a year ago
median sale price ÷ original list price
Sold below first asking
69%
share of homes that sold
Price cut on homes that didn't sell
2.3%
median — and they still didn't sell
For buyers
True days on market
31
up 2 days from a year ago
median for sold homes, counted from the first listing
Typical room below first ask
3.3%
how far under the original price homes sold
Didn't sell, then sold on a relist
14%
of listings that didn't sell the first time
Median sold price
$259K
about the same as a year ago
543 homes sold
The last 24 months
25% latest month · Aug 26
31 latest month · Aug 26
96.7% latest month · Aug 26
By starting price
| First asking | Sold | Didn't sell | % didn't sell | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Under $300K | 368 | 103 | 22% | 32 | 96.5% |
| $300–400K | 94 | 43 | 31% | 37 | 97.3% |
| $400–500K | 44 | 11 | 20% | 34 | 97.7% |
| $500–750K | 27 | 13 | 33% | 26 | 98.4% |
| $750K–1M | 7 | 1 | 13% | 13 | 95.2% |
| $1M+ | 3 | 0 | 0% | 25 | 95.7% |
Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired, were withdrawn or were canceled (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated September 26, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000