Market insights

What really happens to homes listed in Sunset Park, Wilmington

The numbers most home sites don't show: how many listings never sell, how long homes really take, and what they sell for against the first asking price.

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Buddy Blake Team · Coldwell Banker Sea Coast Advantage

Market insights: Sunset Park, Wilmington

September 23, 2026
(910) 395‑1000 · buddyblake.ai

In Sunset Park, 1 in 3 homes listed didn't sell

In the last 12 months, 40 homes finished their time on the market in the Sunset Park neighborhood in Wilmington: 26 sold and 14 did not — about 1 in 3. The ones that sold took a median of 13 days, counted from the first day listed, and closed at 97.9% of their first asking price.

13 sold out of every 20 listed 7 didn't expired, withdrawn or canceled

Which pile do you want to be in?

Out of every 20 homes listed in Sunset Park, Wilmington over the last 12 months, the solid houses sold. The outlined ones expired, were withdrawn or were canceled.

Priced right from day one: sold in a median 4 days. Needed price cuts: 62 days, and sold for 92.8% of the first price.

What waiting costs

A typical $327,500 home, per month
Mortgage (principal + interest)$1,734
Property taxes$84
Homeowners insurance$250
Upkeep$273
Utilities$250
About$2,590

About $2,590 every month the home sits.

Listings that didn't sell stayed on the market a median of 147 days — roughly $12,500 in holding costs, and the home still didn't sell.

An example, not a quote: 20% down, 30-year fixed at 6.95% (Freddie Mac average, 2026-09-17); New Hanover County rate 0.306 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates. If your home is paid off, the mortgage line drops out — the rest still adds up.

When contracts fall apart

Contracts that fell apart

19%

6 of about 32 before closing

Those homes that later sold

50%

50% never sold

Sold vs. first ask after a fall-through

93.6%

vs. 98.9% on the first contract

Days to sell after a fall-through

130

vs. 12 on the first contract

The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 73% · cash 4% · VA 8% · FHA 4%.

If you're selling

  • Homes priced right from day one sold in a median of 4 days. Homes that needed price cuts took 62 days and sold for 92.8% of their first price.
  • Waiting costs money. A $327,500 home runs about $2,590 a month to hold — roughly $12,500 over the time a typical unsold listing sat.
  • About 1 in 5 contracts fell apart before closing. Homes that went back on the market sold for 93.6% of first asking, versus 98.9% for homes that closed on the first contract.

If you're buying

  • 54% of homes sold below their first asking price — the first price is often a starting point.
  • Homes that sit usually sit for a reason. Listings that didn't sell stayed on the market a median of 147 days.

Did you know?

  • 4% of buyers paid cash, and 8% used VA loans.
  • A year earlier, 19% of listings didn't sell; now it's 35%.
  • When a contract fell apart, 50% of those homes never sold at all.

For sellers

Listings that didn't sell

35%

up 16.0 pts from a year ago

14 expired, withdrawn or canceled vs 26 sold

Sold vs. first asking price

97.9%

up 1.0 pts from a year ago

median sale price ÷ original list price

Sold below first asking

54%

share of homes that sold

Price cut on homes that didn't sell

3.7%

median — and they still didn't sell

For buyers

True days on market

13

about the same as a year ago

median for sold homes, counted from the first listing

Typical room below first ask

2.1%

how far under the original price homes sold

Didn't sell, then sold on a relist

7%

of listings that didn't sell the first time

Median sold price

$328K

up 9.0% from a year ago

26 homes sold

By starting price

First askingSoldDidn't sell% didn't sellTrue daysSold vs. first ask
Under $300K6225%1498.5%
$300–400K12943%1197.9%
$400–500K5117%28100.0%
$500–750K3125%6288.7%
$750K–1M01100%

Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired, were withdrawn or were canceled (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated September 23, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000

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