Buddy Blake Team · Coldwell Banker Sea Coast Advantage
Market insights: ZIP 28540 · Jacksonville
September 23, 2026
(910) 395‑1000 · buddyblake.ai
In ZIP 28540, 1 in 6 homes listed didn't sell
In the last 12 months, 1,056 homes finished their time on the market in ZIP code 28540 (Jacksonville area): 887 sold and 169 did not — about 1 in 6. The ones that sold took a median of 21 days, counted from the first day listed, and closed at 99.6% of their first asking price.
Which pile do you want to be in?
Out of every 20 homes listed in ZIP 28540 · Jacksonville over the last 12 months, the solid houses sold. The outlined ones expired, were withdrawn or were canceled.
Priced right from day one: sold in a median 14 days. Needed price cuts: 65 days, and sold for 93.4% of the first price.
What waiting costs
| Mortgage (principal + interest) | $1,403 |
| Property taxes | $145 |
| Homeowners insurance | $250 |
| Upkeep | $221 |
| Utilities | $250 |
| About | $2,270 |
About $2,270 every month the home sits.
Listings that didn't sell stayed on the market a median of 84 days — roughly $6,300 in holding costs, and the home still didn't sell.
An example, not a quote: 20% down, 30-year fixed at 6.95% (Freddie Mac average, 2026-09-17); Onslow County rate 0.655 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates. If your home is paid off, the mortgage line drops out — the rest still adds up.
When contracts fall apart
Contracts that fell apart
17%
182 of about 1,070 before closing
Those homes that later sold
75%
25% never sold
Sold vs. first ask after a fall-through
97.9%
vs. 100.0% on the first contract
Days to sell after a fall-through
60
vs. 17 on the first contract
The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 12% · cash 12% · VA 67% · FHA 6%.
If you're selling
- Homes priced right from day one sold in a median of 14 days. Homes that needed price cuts took 65 days and sold for 93.4% of their first price.
- Waiting costs money. A $265,000 home runs about $2,270 a month to hold — roughly $6,300 over the time a typical unsold listing sat.
- About 1 in 6 contracts fell apart before closing. Homes that went back on the market sold for 97.9% of first asking, versus 100.0% for homes that closed on the first contract.
If you're buying
- 52% of homes sold below their first asking price — the first price is often a starting point.
- Homes that sit usually sit for a reason. Listings that didn't sell stayed on the market a median of 84 days.
Did you know?
- 12% of buyers paid cash, and 67% used VA loans.
- A year earlier, 12% of listings didn't sell; now it's 16%.
- When a contract fell apart, 25% of those homes never sold at all.
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For sellers
Listings that didn't sell
16%
up 3.7 pts from a year ago
169 expired, withdrawn or canceled vs 887 sold
Sold vs. first asking price
99.6%
about the same as a year ago
median sale price ÷ original list price
Sold below first asking
52%
share of homes that sold
Price cut on homes that didn't sell
1.9%
median — and they still didn't sell
For buyers
True days on market
21
up 3 days from a year ago
median for sold homes, counted from the first listing
Typical room below first ask
0.4%
how far under the original price homes sold
Didn't sell, then sold on a relist
33%
of listings that didn't sell the first time
Median sold price
$265K
up 1.9% from a year ago
887 homes sold
The last 24 months
15% latest month · Aug 26
26 latest month · Aug 26
99.0% latest month · Aug 26
By starting price
| First asking | Sold | Didn't sell | % didn't sell | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Under $300K | 548 | 108 | 17% | 19 | 100.0% |
| $300–400K | 276 | 44 | 14% | 28 | 98.9% |
| $400–500K | 41 | 8 | 16% | 65 | 98.8% |
| $500–750K | 19 | 2 | 10% | 8 | 100.0% |
| $750K–1M | 1 | 5 | 83% | 229 | 84.9% |
| $1M+ | 2 | 2 | 50% | 68 | 58.6% |
Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired, were withdrawn or were canceled (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated September 23, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000