Market insights

What really happens to homes listed in ZIP 27534 · Goldsboro

The numbers most home sites don't show: how many listings never sell, how long homes really take, and what they sell for against the first asking price.

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Buddy Blake Team · Coldwell Banker Sea Coast Advantage

Market insights: ZIP 27534 · Goldsboro

September 26, 2026
(910) 395‑1000 · buddyblake.ai

In ZIP 27534, 1 in 5 homes listed didn't sell

In the last 12 months, 345 homes finished their time on the market in ZIP code 27534 (Goldsboro area): 274 sold and 71 did not — about 1 in 5. The ones that sold took a median of 37 days, counted from the first day listed, and closed at 97.1% of their first asking price.

16 sold out of every 20 listed 4 didn't expired, withdrawn or canceled

Which pile do you want to be in?

Out of every 20 homes listed in ZIP 27534 · Goldsboro over the last 12 months, the solid houses sold. The outlined ones expired, were withdrawn or were canceled.

Priced right from day one: sold in a median 17 days. Needed price cuts: 67 days, and sold for 92.7% of the first price.

What waiting costs

A typical $255,000 home, per month
Mortgage (principal + interest)$1,361
Property taxes$133
Homeowners insurance$250
Upkeep$213
Utilities$250
About$2,210

About $2,210 every month the home sits.

Listings that didn't sell stayed on the market a median of 128 days — roughly $9,300 in holding costs, and the home still didn't sell.

An example, not a quote: 20% down, 30-year fixed at 7.03% (Freddie Mac average, 2026-09-24); Wayne County rate 0.6259 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates. If your home is paid off, the mortgage line drops out — the rest still adds up.

When contracts fall apart

Contracts that fell apart

22%

78 of about 358 before closing

Those homes that later sold

73%

23% never sold

Sold vs. first ask after a fall-through

94.7%

vs. 97.8% on the first contract

Days to sell after a fall-through

76

vs. 27 on the first contract

The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 32% · cash 14% · VA 33% · FHA 18%.

If you're selling

  • Homes priced right from day one sold in a median of 17 days. Homes that needed price cuts took 67 days and sold for 92.7% of their first price.
  • Price range matters: 29% of homes starting at $300–400K didn't sell, compared with 16% at Under $300K.
  • Waiting costs money. A $255,000 home runs about $2,210 a month to hold — roughly $9,300 over the time a typical unsold listing sat.
  • About 1 in 5 contracts fell apart before closing. Homes that went back on the market sold for 94.7% of first asking, versus 97.8% for homes that closed on the first contract.

If you're buying

  • 65% of homes sold below their first asking price — the first price is often a starting point.
  • Homes that sit usually sit for a reason. Listings that didn't sell stayed on the market a median of 128 days.

Did you know?

  • 14% of buyers paid cash, and 33% used VA loans.
  • A year earlier, 15% of listings didn't sell; now it's 21%.
  • When a contract fell apart, 23% of those homes never sold at all.

For sellers

Listings that didn't sell

21%

up 5.2 pts from a year ago

71 expired, withdrawn or canceled vs 274 sold

Sold vs. first asking price

97.1%

down 1.2 pts from a year ago

median sale price ÷ original list price

Sold below first asking

65%

share of homes that sold

Price cut on homes that didn't sell

1.7%

median — and they still didn't sell

For buyers

True days on market

37

up 6 days from a year ago

median for sold homes, counted from the first listing

Typical room below first ask

2.9%

how far under the original price homes sold

Didn't sell, then sold on a relist

18%

of listings that didn't sell the first time

Median sold price

$255K

down 3.8% from a year ago

274 homes sold

By starting price

First askingSoldDidn't sell% didn't sellTrue daysSold vs. first ask
Under $300K1923716%3097.0%
$300–400K482029%7197.4%
$400–500K12840%4997.3%
$500–750K1616%2297.7%
$750K–1M3350%15191.1%
$1M+3240%35186.2%

Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired, were withdrawn or were canceled (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated September 26, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000

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