Buddy Blake Team · Coldwell Banker Sea Coast Advantage
Market insights: Goldsboro
September 26, 2026
(910) 395‑1000 · buddyblake.ai
Goldsboro: 1 in 4 Listings Didn't Sell Last Year
In Goldsboro, 843 homes wrapped up over the last 12 months, and 628 of them sold. But 215 didn't sell, and that's 1 in 4 — up from 20% the year before. Price it right from the start and you're looking at 17 days to sell. Price it wrong, and you're looking at 65 days and a bigger cut to get it done.
Which pile do you want to be in?
Out of every 20 homes listed in Goldsboro over the last 12 months, the solid houses sold. The outlined ones expired, were withdrawn or were canceled.
Priced right from day one: sold in a median 17 days. Needed price cuts: 65 days, and sold for 92.6% of the first price.
What waiting costs
| Mortgage (principal + interest) | $1,361 |
| Property taxes | $133 |
| Homeowners insurance | $250 |
| Upkeep | $213 |
| Utilities | $250 |
| About | $2,210 |
About $2,210 every month the home sits.
Listings that didn't sell stayed on the market a median of 119 days — roughly $8,600 in holding costs, and the home still didn't sell.
An example, not a quote: 20% down, 30-year fixed at 7.03% (Freddie Mac average, 2026-09-24); Wayne County rate 0.6259 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates. If your home is paid off, the mortgage line drops out — the rest still adds up.
When contracts fall apart
Contracts that fell apart
22%
181 of about 816 before closing
Those homes that later sold
66%
31% never sold
Sold vs. first ask after a fall-through
94.6%
vs. 97.8% on the first contract
Days to sell after a fall-through
71
vs. 28 on the first contract
The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 32% · cash 18% · VA 29% · FHA 18%.
If you're selling
- Homes priced right sold in 17 days. Homes that needed cuts took 65 days and still sold for less, 92.6% of first ask.
- The $400–500K range struggled most, with 29% not selling. $500–750K did best, at 11%.
- 22% of contracts fell apart before closing, most often inspection, appraisal or financing issues. Homes that fell through and later sold took 71 days total and closed at 94.6% of ask, versus 97.8% for first-time contracts.
- Listings that never sold sat a median of 119 days and still needed a 1.8% price cut.
If you're buying
- 66% of homes in Goldsboro sold below the first asking price, so there's room to negotiate.
- Typical sale price is $255,000, closing at 97.3% of first ask.
- Financing mix: 32% conventional, 29% VA, 18% FHA, 18% cash. On a $255,000 home at 7.03%, estimated monthly carry is about $2,210.
Did you know?
- Sellers who had to cut price sold at 92.6% of asking, versus 97.8% for those priced right from day one.
- A typical unsold home in Goldsboro is estimated to cost about $8,600 in carrying costs while it sits.
- After a contract falls apart, 66% of Goldsboro homes go on to sell, but it takes a median of 71 days more.
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Thinking of selling in Goldsboro? What it takes and what it costs →
For sellers
Listings that didn't sell
26%
up 5.4 pts from a year ago
215 expired, withdrawn or canceled vs 628 sold
Sold vs. first asking price
97.3%
down 1.0 pts from a year ago
median sale price ÷ original list price
Sold below first asking
66%
share of homes that sold
Price cut on homes that didn't sell
1.8%
median — and they still didn't sell
For buyers
True days on market
38
up 12 days from a year ago
median for sold homes, counted from the first listing
Typical room below first ask
2.7%
how far under the original price homes sold
Didn't sell, then sold on a relist
18%
of listings that didn't sell the first time
Median sold price
$255K
down 1.5% from a year ago
628 homes sold
The last 24 months
26% latest month · Aug 26
46 latest month · Aug 26
98.1% latest month · Aug 26
By starting price
| First asking | Sold | Didn't sell | % didn't sell | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Under $300K | 441 | 147 | 25% | 35 | 97.1% |
| $300–400K | 116 | 41 | 26% | 57 | 97.6% |
| $400–500K | 32 | 13 | 29% | 39 | 97.8% |
| $500–750K | 31 | 4 | 11% | 31 | 96.7% |
| $750K–1M | 4 | 6 | 60% | 131 | 94.4% |
| $1M+ | 4 | 4 | 50% | 251 | 87.2% |
Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired, were withdrawn or were canceled (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated September 26, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000