Buddy Blake Team · Coldwell Banker Sea Coast Advantage
Market insights: Rocky Mount
September 26, 2026
(910) 395‑1000 · buddyblake.ai
Rocky Mount: 1 in 3 Listings Didn't Sell This Year
Over the last 12 months in Rocky Mount, 843 listings ended and 560 sold, but 283 didn't sell, a 34% rate, up from 24% the year before. Homes priced right from the start sold in a median 21 days, while ones that needed price cuts sat a median 84 days before selling at 90.3% of asking.
Which pile do you want to be in?
Out of every 20 homes listed in Rocky Mount over the last 12 months, the solid houses sold. The outlined ones expired, were withdrawn or were canceled.
Priced right from day one: sold in a median 21 days. Needed price cuts: 84 days, and sold for 90.3% of the first price.
What waiting costs
| Mortgage (principal + interest) | $1,213 |
| Property taxes | $119 |
| Homeowners insurance | $250 |
| Upkeep | $189 |
| Utilities | $250 |
| About | $2,020 |
About $2,020 every month the home sits.
Listings that didn't sell stayed on the market a median of 130 days — roughly $8,600 in holding costs, and the home still didn't sell.
An example, not a quote: 20% down, 30-year fixed at 7.03% (Freddie Mac average, 2026-09-24); Nash County rate 0.63 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates. If your home is paid off, the mortgage line drops out — the rest still adds up.
When contracts fall apart
Contracts that fell apart
24%
182 of about 748 before closing
Those homes that later sold
56%
41% never sold
Sold vs. first ask after a fall-through
91.4%
vs. 95.6% on the first contract
Days to sell after a fall-through
97
vs. 42 on the first contract
The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 37% · cash 24% · VA 10% · FHA 24%.
If you're selling
- Price it right from day one. Listings priced correctly sold in 21 days. Ones that needed cuts took 84 days and sold for less, 90.3% of asking.
- The $400-500K range struggled most, with a 41% didn't-sell rate. The $500-750K range did better at 26%.
- Waiting costs real money. Listings that never sold still got cut a median 2.4% and sat 130 days before ending unsold.
- 24% of contracts fell apart, about 1 in 4. Most often that's inspection, appraisal or financing issues. Be ready with paperwork and realistic pricing to keep a deal together.
If you're buying
- With a 34% didn't-sell rate, there's real room to negotiate in Rocky Mount right now.
- Homes that don't sell quickly tend to sit a long time, a median 130 days, before coming off market. Patience can pay off.
- Financing varies. 24% of buyers paid cash, 37% used conventional loans, 24% used FHA, and 10% used VA.
Did you know?
- The typical sold home in Rocky Mount went for $227,250.
- Median time to sell was 52 days, but priced-right homes moved in just 21 days.
- If a contract falls apart, 56% of those homes later sold anyway, taking a median 97 days and landing at 91.4% of asking.
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Thinking of selling in Rocky Mount? What it takes and what it costs →
For sellers
Listings that didn't sell
34%
up 9.6 pts from a year ago
283 expired, withdrawn or canceled vs 560 sold
Sold vs. first asking price
94.8%
down 1.0 pts from a year ago
median sale price ÷ original list price
Sold below first asking
78%
share of homes that sold
Price cut on homes that didn't sell
2.4%
median — and they still didn't sell
For buyers
True days on market
52
up 11 days from a year ago
median for sold homes, counted from the first listing
Typical room below first ask
5.2%
how far under the original price homes sold
Didn't sell, then sold on a relist
14%
of listings that didn't sell the first time
Median sold price
$227K
up 1.0% from a year ago
560 homes sold
The last 24 months
34% latest month · Aug 26
61 latest month · Aug 26
94.2% latest month · Aug 26
By starting price
| First asking | Sold | Didn't sell | % didn't sell | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Under $300K | 390 | 199 | 34% | 43 | 94.3% |
| $300–400K | 121 | 56 | 32% | 64 | 96.0% |
| $400–500K | 22 | 15 | 41% | 59 | 93.5% |
| $500–750K | 20 | 7 | 26% | 93 | 93.9% |
| $750K–1M | 7 | 6 | 46% | 61 | 96.8% |
Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired, were withdrawn or were canceled (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated September 26, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000