Buddy Blake Team · Coldwell Banker Sea Coast Advantage
Market insights: ZIP 27542 · Kenly
September 26, 2026
(910) 395‑1000 · buddyblake.ai
In ZIP 27542, 1 in 5 homes listed didn't sell
In the last 12 months, 80 homes finished their time on the market in ZIP code 27542 (Kenly area): 64 sold and 16 did not — about 1 in 5. The ones that sold took a median of 44 days, counted from the first day listed, and closed at 97.5% of their first asking price.
Which pile do you want to be in?
Out of every 20 homes listed in ZIP 27542 · Kenly over the last 12 months, the solid houses sold. The outlined ones expired, were withdrawn or were canceled.
Priced right from day one: sold in a median 33 days. Needed price cuts: 92 days, and sold for 92.7% of the first price.
What waiting costs
| Mortgage (principal + interest) | $1,593 |
| Property taxes | $129 |
| Homeowners insurance | $250 |
| Upkeep | $249 |
| Utilities | $250 |
| About | $2,470 |
About $2,470 every month the home sits.
Listings that didn't sell stayed on the market a median of 145 days — roughly $11,800 in holding costs, and the home still didn't sell.
An example, not a quote: 20% down, 30-year fixed at 7.03% (Freddie Mac average, 2026-09-24); Johnston County rate 0.52 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates. If your home is paid off, the mortgage line drops out — the rest still adds up.
When contracts fall apart
Contracts that fell apart
16%
12 of about 77 before closing
Those homes that later sold
83%
17% never sold
Sold vs. first ask after a fall-through
98.3%
vs. 97.5% on the first contract
Days to sell after a fall-through
66
vs. 43 on the first contract
The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 45% · cash 8% · VA 15% · FHA 28%.
If you're selling
- Homes priced right from day one sold in a median of 33 days. Homes that needed price cuts took 92 days and sold for 92.7% of their first price.
- Price range matters: 24% of homes starting at $300–400K didn't sell, compared with 16% at Under $300K.
- Waiting costs money. A $298,370 home runs about $2,470 a month to hold — roughly $11,800 over the time a typical unsold listing sat.
- About 1 in 6 contracts fell apart before closing. Homes that went back on the market sold for 98.3% of first asking, versus 97.5% for homes that closed on the first contract.
If you're buying
- 67% of homes sold below their first asking price — the first price is often a starting point.
- Homes that sit usually sit for a reason. Listings that didn't sell stayed on the market a median of 145 days.
Did you know?
- 8% of buyers paid cash, and 15% used VA loans.
- A year earlier, 12% of listings didn't sell; now it's 20%.
- When a contract fell apart, 17% of those homes never sold at all.
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For sellers
Listings that didn't sell
20%
up 8.4 pts from a year ago
16 expired, withdrawn or canceled vs 64 sold
Sold vs. first asking price
97.5%
down 1.2 pts from a year ago
median sale price ÷ original list price
Sold below first asking
67%
share of homes that sold
Price cut on homes that didn't sell
1.6%
median — and they still didn't sell
For buyers
True days on market
44
about the same as a year ago
median for sold homes, counted from the first listing
Typical room below first ask
2.5%
how far under the original price homes sold
Didn't sell, then sold on a relist
25%
of listings that didn't sell the first time
Median sold price
$298K
up 1.5% from a year ago
64 homes sold
The last 24 months
17% latest month · Aug 26
55 latest month · Aug 26
100.0% latest month · Aug 26
By starting price
| First asking | Sold | Didn't sell | % didn't sell | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Under $300K | 31 | 6 | 16% | 25 | 97.2% |
| $300–400K | 22 | 7 | 24% | 99 | 97.4% |
| $400–500K | 5 | 3 | 38% | 93 | 98.8% |
| $500–750K | 4 | 0 | 0% | 22 | 100.0% |
| $750K–1M | 2 | 0 | 0% | 7 | 99.3% |
Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired, were withdrawn or were canceled (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated September 26, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000