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I’m giving the legacy real estate platforms a chance to do the right thing: lower their prices and release agents from recurring long-term contracts — at a time when so many agents are fighting to survive.

If they don’t, we will. We’ll release an all-in-one system that rivals — and in many ways exceeds — their technology, at a fraction of what they charge, with no long-term contracts.

The industry has changed. Today’s technology lets software be built and scaled for far less than ever before. Agents shouldn’t keep paying for yesterday’s overhead.

I hope I don’t have to do this. But I will. I don’t answer to investors, and I’m not carrying the massive overhead so many of these platforms were built on.

The pieces, the people and the funding are in place — and we’re all aligned on one mission: bringing agent costs down substantially.

— Buddy Blake